From the manufacturer
BRAVIA XR A80J
OLED contrast and sound, enhanced with human intelligence
See how we’ve maximised viewing realism with our OLED panel, powered by the revolutionary Cognitive Processor XR—it’s sound and vision in perfect harmony.
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Feel greater depth and texture
The Cognitive Processor XR provides more realistic colour and depth, while XR OLED Contrast adjusts brightness for higher peaks and deeper blacks.
A wider palette of colours
Experience a palette as wide and colour reproduction as subtle as you’d normally see only in the real world, thanks to the Cognitive Processor XR.
Recreating lost texture
Enjoy entertainment close to 4K resolution with XR 4K Upscaling, along with intelligently recreated lost textures and detail for lifelike pictures.
Intelligent motion processing
Watching sports and fast-moving films just got a whole lot better with XR Motion Clarity, which keeps the action smooth, bright and clear.